Anheuser-Busch released a teaser for the ad Thursday. The spot could cost $14million.—Youtube@MicheloBultra
Lionel Messi, the global soccer icon and star player for Inter Miami, is set to make a splash at Super Bowl LVIII as Messi will headline a highly anticipated 60-second ad in an exciting collaboration with Michelob Ultra, the low-calorie beer brand.
This move signifies the extension of Messi’s influence from dominating the MLS to gracing the iconic Super Bowl stage.
Messi’s Super Bowl Debut
The announcement of Messi’s involvement in the Super Bowl ad comes as no surprise given his growing impact beyond the soccer pitch.
The teaser for the ad, released by Anheuser-Busch on YouTube, shows Messi ordering a beer at a bar.
The plot revolves around his reaction when the tap unexpectedly stops pouring, leaving viewers intrigued and eagerly anticipating the full commercial.
With an estimated cost of around $14 million, based on Super Bowl XLVII advertising rates, this high-profile spot emphasizes Messi’s expanding reach and influence in the world of sports and marketing.
Michelob Ultra’s decision to feature Messi in their Super Bowl ad represents a significant investment in soccer marketing, further solidifying Messi’s status as a global brand ambassador.
Expanding Messi’s Marketing Appeal
Messi’s partnership with Anheuser-Busch, the parent company of Michelob Ultra, began in 2020.
The Super Bowl ad is just one facet of their collaboration, as Michelob Ultra has also secured sponsorship for this summer’s Copa America.
Furthermore, they are expected to partner with the men’s World Cup in 2026, which will be held in the United States, Canada, and Mexico.
This Super Bowl ad aligns with Messi’s extensive portfolio of endorsements, featuring famous brands such as Adidas, Gatorade, Hard Rock International, Royal Caribbean, and Apple TV.
With a staggering social media following of nearly 500 million on Instagram, Messi’s marketing appeal extends far beyond his performances on the soccer field.
Leveraging Messi’s Star Power
Anheuser-Busch, known for its substantial Super Bowl ad spending, aims to leverage Messi’s star power to reach an expected audience of over 100 million during the game.
This beverage giant has a history of producing memorable Super Bowl ads, and last year’s Michelob Ultra ad featured a star-studded cast of sports figures, including Serena Williams, Tony Romo, and Alex Morgan.
The addition of Messi to their Super Bowl commercial lineup not only diversifies their advertising approach but also contributes to the growing anticipation surrounding this iconic sporting event.
As fans eagerly await the clash between the greatest teams in football, the inclusion of Messi in the Super Bowl ad only heightens the excitement and showcases his immense popularity.
The Future of Messi’s Marketing
As Lionel Messi continues to dominate the soccer world, his marketing appeal shows no signs of slowing down.
With his expanding influence in the United States, his collaboration with Michelob Ultra and other prominent brands provides a platform for him to further extend his reach and engage with fans across the globe.
The Super Bowl ad is just another milestone in Messi’s career, showing his ability to exceed the boundaries of sports and capture the attention of audiences worldwide.
Whether it’s on the soccer field or the Super Bowl stage, Messi’s impact is truly amazing, solidifying his legacy as one of the greatest athletes of our time.
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