Photo Credit: Brace Hemmelgarn/GettyImages
Green Bay Packers head coach Matt LaFleur didn’t set out to overhaul his offensive staff this offseason. But when one coach retired and another explored outside opportunities, LaFleur saw a chance to bring in fresh perspectives to keep the offense evolving.
While offensive coordinator Adam Stenavich ultimately stayed in Green Bay after interviewing for head coaching and coordinator roles elsewhere, LaFleur still made some key adjustments. He added experienced voices and shuffled roles on his offensive staff in hopes of keeping the Packers one step ahead.
New Faces, New Roles
LaFleur brought back former Packers assistant Luke Getsy as a senior offensive assistant. Getsy previously worked under LaFleur from 2019 to 2022 before serving as offensive coordinator for the Chicago Bears and Las Vegas Raiders. He rejoined the Packers late last season in a consulting role after being let go by the Raiders.
“I know the last couple years have been rough for him, but I really respect the guy,” LaFleur said at the NFL’s annual league meeting. “Not only as a football coach, but as a man. I think he does a great job. “He stays extremely organized and brings smart, fresh ideas to the table. He’s brought a lot of cool ideas as we went through all our cut-ups and kind of discussed as a staff. So, he’s going to bring a lot of value to us.”
LaFleur also promoted Sean Mannion to quarterbacks coach, replacing longtime veteran Tom Clements, who retired after the 2023 season. Mannion, a former NFL backup quarterback, joined the Packers staff last year as an assistant to prepare for a future coaching role. His promotion gives Jordan Love a position coach with direct NFL playing experience for the first time in his pro career.
“I think his experience, his ability to relate to that position, understanding what’s going through that guy’s mind. I think early on, even when I coached him in L.A., I thought eventually this guy’s going to be a coach,” LaFleur said. “So, he’s very, very proactive in his approach. He’s very well prepared, and I think he can help prepare our quarterbacks the same way.”
In addition, assistant quarterbacks coach Connor Lewis has been elevated to pass game specialist and game management coordinator.
Focus on Collaboration and Flexibility
Now entering his seventh season in Green Bay, LaFleur emphasized the value of collaboration among his offensive staff. He encourages creativity but also wants every idea to fit within the team’s larger system.
“I think it’s great because everybody has different experiences and you want to encourage those guys to [come] up with new ideas or whatever it may be,” LaFleur said. “And then we’ve got to figure out how it all fits. I think that’s always the trick, because we’re not short on ideas on our staff, which, that’s a good thing. But ultimately it comes down to how everything fits together and how you piece it together.”
Under LaFleur, the Packers have consistently produced strong offensive numbers. They’ve finished in the top 11 in total offense in four of the past five seasons, including two top-five finishes—one with Aaron Rodgers, and another with Jordan Love.
Still, LaFleur knows that success requires constant growth. One of his biggest concerns is letting the offense become predictable, which makes it easier for defenses to prepare.
A Stronger Ground Game
One of the most noticeable shifts last season was Green Bay’s growing reliance on the run game. With the addition of former Raiders running back Josh Jacobs, who ran for 1,307 yards, the Packers ranked fifth in rushing offense—their best mark since 2003.
LaFleur and general manager Brian Gutekunst both say the team isn’t committing to a run-first identity, but they want to be able to lean on whichever approach works best each week.
“[I] think we need to be the kind of football team that can do what we need to do whenever we want, whether that’s running the ball or throwing it,” Gutekunst told reporters. “It wasn’t something where we set out just to be a run-first team.”
With a restructured offensive staff and more flexibility on the ground, LaFleur is aiming to keep Green Bay’s offense one of the league’s most dangerous units in 2025.
Related Content: Top 20 NFL Draft Prospects: Armand Membou
This report used information from ESPN.
